SALPINO
Italian Food Market & Caterers
PROBLEM
This local Italian food market and catering business is well known in the community but after expanding their locations they are requesting a strong online presence, including a full website redesign, weekly sales database, online catering order solution and seasonal menus with google ads to expand their NY footprint.
SOLUTION
Full website redesign using Wix as the preferred web solution of the customer, focusing on elegant design with resemblance of its Italian roots. With an easy to navigate interface, the responsive site promotes new catering menus, weekly sales fed by an Airtable backend, a popular social media feed and integration to FoodStorm®, the store's online catering order platform. WILDesign led the implementation of all these tools plus a very specific CMS structure that allows easy contribution by the client from both their office and on-the-go using mobile interface.
60%
INCREASE IN SOCIAL MEDIA ENGAGEMENT
35%
UPLIFT IN IN-STORE SALES
100%
GROWTH IN ONLINE ORDERS
