ADI Global Distribution

As part of a long-term commitment, Wil helped led the digital transformation at ADI Global Distribution, overseeing the design, optimization, and localization of digital assets across 3 North American websites as well as 10 separate European websites in multiple languages. This strategic initiative had resulted in at least a 22% average increase in eCommerce sales globally, generating thousands of new leads in one month for each sector and establishing ADI as a top B2B security dealer.

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Wil played a distinct and pivotal role in creating comprehensive brand guidelines, ensuring a cohesive and world-class digital presence across markets. In addition to optimizing images and enhancing user interactions for a seamless experience, multiple projects involved close collaboration with digital merchants and demand planners to craft compelling ads, emails, and maintain a superior online shopping experience. Utilizing platforms such as InSite, SiteCore, Workfront, Airtable, Litmus, Marketo, and Xink, delivering impactful cross-functional design solutions, driving demand and elevating the brand’s global digital footprint.

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adiglobal.com